Developing Football For Everyone

The Amateur Football Alliance is a County Football Association, affiliated to The FA; which is unusual amongst County FAs in that it is not based around a particular geographical area. Furthermore, all their clubs only have open-age/adult teams, most of whom are based in London and the Home Counties.

With a vision of “Creating memories through football”, the AFA has always prided itself on the skill and competitiveness of its leagues, and on its traditions of fair play and respect for opponents and match officials, with many leagues still maintaining rules that require clubs to provide hospitality to their opponents and match officials post-match. 

The AFA deliver a coach education programme to ensure that they assist current and potential new coaches in a manner that they can develop their careers in football. This is achieved through development events, schemes and opportunities that are accessible to all and to help ensure that everyone who coaches has a great experience.



Partnering with county FAs is the real backbone of what we hope to achieve at The Coaches Link, allowing us to reach out to the clubs and coaches at grassroots clubs. The AFA’s aim of ‘Developing Football for Everyone’ echo our goal of creating the best atmosphere for our members, coaches and clubs to develop, learn, improve and challenge themselves. We want the grassroots game, it’s clubs, players and coaches to thrive, so partnering with the AFA is a wonderful opportunity for us. Our coaches will receive regular updates of coaching courses and events and clubs will be invited to put their jobs on the site to attract our fantastic coaches.