Developing Football For Everyone

The Amateur Football Alliance is a County Football Association, affiliated to The FA; which is unusual amongst County FAs in that it is not based around a particular geographical area. Furthermore, all their clubs only have open-age/adult teams, most of whom are based in London and the Home Counties.

With a vision of “Creating memories through football”, the AFA has always prided itself on the skill and competitiveness of its leagues, and on its traditions of fair play and respect for opponents and match officials, with many leagues still maintaining rules that require clubs to provide hospitality to their opponents and match officials post-match. 

The AFA deliver a coach education programme to ensure that they assist current and potential new coaches in a manner that they can develop their careers in football. This is achieved through development events, schemes and opportunities that are accessible to all and to help ensure that everyone who coaches has a great experience.



Coaching CPD

Date: Monday 7th June 2021
Time: 7pm-8pm

Sharing Coaching Resources 

In this session, we look at how clubs might share coaching resources. The idea that in some clubs the coaching role might be shared around different people, especially if a team does not have a designated coach/manager. We will also look at how to plan for games if there is little or no training during the week.

See more information and book onto the course here

Referee Courses

Date: Saturday 29th May 2021
Time: 1pm

Date: Tuesday 1st June 2021
Time: 5pm

Date: Wednesday 9th June 2021
Time: 5pm

The Amateur FA are running FA Referees Courses in Dulwich (Alleyn’s School from 29 May), Enfield (Edmonton Sports & Social Club from 1 June) and Ilford (Jack Carter Pavilion from 9 June). The course is available to anyone aged 16+, who is interested in becoming a football referee – a role that not only can provide a good part-time income, health and wellbeing benefit, but also valuable life skills such as communication, leadership and dealing with conflict.

The course is £135 but includes whistle, notebook with cards, flags and registration for the 21/22 season. Additionally, as part of the qualification, candidates are required to referee 5 matches, which they’re entitled to be paid for, and, as a result, individuals normally have made their money back by the time they are certified.

Individuals can get further information and book on at The FA Referees Course – Amateur FA (


Partnering with county FAs is the real backbone of what we hope to achieve at The Coaches Link, allowing us to reach out to the clubs and coaches at grassroots clubs. The AFA’s aim of ‘Developing Football for Everyone’ echo our goal of creating the best atmosphere for our members, coaches and clubs to develop, learn, improve and challenge themselves. We want the grassroots game, it’s clubs, players and coaches to thrive, so partnering with the AFA is a wonderful opportunity for us. Our coaches will receive regular updates of coaching courses and events and clubs will be invited to put their jobs on the site to attract our fantastic coaches.